Porter model
The Porter model, also known as Porter's Five Forces Framework, is a business analysis tool that identifies and analyzes the competitive forces that shape every industry, including bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of substitute products or services, and intensity of competitive rivalry. By understanding these forces, businesses can develop strategies to create a sustainable competitive advantage and succeed in their industry. The model is widely used in strategic planning, market analysis, and decision-making processes.